Structuring your website copy so that it not only effectively delivers your message, but also reinforces it. By following these guidelines your website content will become more valuable, memorable and usable to your readers.
Passionate about Internet marketing and accessibility, by the age of 30 I was the Marketing Director of a UK Plc. Progressing my career I started my own marketing concept business working in the leisure industry and spent time using my experiences as a lecturer in marketing and accessibility at one of the UK's leading higher education establishments whilst developing web based software. Now living in Greece, I write and blog daily on the subjects of accessibility and internet marketing.To keep up to date follow me on Twitter.
Effectively deliver your message
Friday 26th March 2010Structuring your website copy so that it not only effectively delivers your message, but also reinforces it. By following these guidelines your website content will become more valuable, memorable and usable to your readers.
Is PR dead?
Thursday 25th March 2010I’ve been thinking about PR recently, not PR as in Public Relations, but PR as in PageRank, that “magical little figure” between 1 and 10 that Google calculates and uses to determine the importance of a web page. It’s one of many factors used to determine which pages appear in search results.
Lots of posts then suddenly – nothing
Thursday 25th March 2010Lots of posts then suddenly – nothing. There’s a simple reason, I’ve been away. It’s only March but the weather here has been good for the time of year so we took the opportunity to escape for a few days before the tourist season starts again in May. This may sound strange but living on [...]
The no1 award winning accessible application
Friday 12th March 2010This may surprise you, on average, one in every three people we know either has a disability or has a close relative or friend who is. Regretfully, a lot of people associate disability with wheelchair users, people who require carers, or those unable, or assumed to be unable, to do things. All these are wrong. A vast majority of people with disabilities are like my mother. They work and they do things that people without disabilities do. Now how does that relate to you?
My 2 week birthday – thanks for reading, now do something special
Wednesday 10th March 20102 weeks old and growing. That’s it 2 weeks old, but already it feels comfortable and I hope that my blogging style is maturing into one that is informative, hopefully thought provoking and sometimes controversial. On my birthday I am asking you to take action, campaign for greater internet accessibility and usability it makes sense for you, me and everybody. Use the power of your voice to help change the world. Starting is easy, just do you? Find out why….
What’s the usability and accessibility?
Wednesday 10th March 2010If we are to create a situation where both usability and accessibility permeate through the web we need to create far more awareness. We need to focus on education in order to create a position where the first thing a new website owner asks is “what’s the usability and accessibility?” rather than “what’s the design?”
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